Gain an in-depth understanding of your product.
Know your competitors' products better than they do.
Gain an in-depth understanding of your product.
Know your product as well as your competitors.
Assortment
• Share-of-shelf at each retailer
• SKUs added/removed
Insight: Which retailer carries the least of my products?
Distribution
• No. of SKUs sold at retailers
Insight: Which retailer has sold the most of my product in this month?
Pricing
• In-Store pricing changes on a weekly basis
Insight: What's the change in price of my product over a month?
Promotions
• In-Store promotions
• Especially promotions that aren't advertised in circulars
Insight: What's the difference in the number of promotions for my brand as compared to my competitors?
Secondary Display
• End Caps
• Aisle, Island & many more
Insight: Which of my products are occupying secondary displays?
Off-shelf Locations
• GE
• Power Aisle
• Many others
Insight: What's was the % change of my competitor's off-shelf / feature locations this month?
No. of facings
• No. of facings the product has on the shelf
Insight: What % of facings does my brand have compared to competitors?
Out of stock
• No. of stores in which the product is out of stock
Insight: How many of my products are out of stock at each store?
